If you have any questions or concerns about privacy these should be addressed to wiseguysdiy.co.uk

At www.wiseguysdiy.co.uk, we are committed to protecting your privacy. We use the information we collect about you to process orders and to provide a more personalized shopping experience.

What information do we collect? How do we use it?

When you order, we need to know your name, e-mail address, delivery address, credit or debit card number and expiry date. This allows us to process and fulfil your orders and to notify you of your order status. We also ask for your telephone number which enables us to contact you urgently if there is a problem with your order.

For orders paid by 0% finance, you will be directed to the website of Divide buy where you will enter your payment details. Wise Guys Plumbing Ltd will only hold information relating to your order and the delivery of the goods – Name, Email address, Addresses & Phone numbers.

We personalize your shopping experience by using your purchases to shape our recommendations and special offers about products that might be of interest to you. We also monitor customer traffic patterns and site usage to help us develop the design and layout of the store.

We may also use the information we collect to occasionally notify you about important functionality changes to the Web site, new www. wiseguysdiy.co.uk services and special offers we think you’ll find valuable, as well as any market research purposes, for customers this is in accordance with GDPR and PECR based on our legitimate business interests because the products that we sell are not regarded as sensitive, we will only use your contact details and information relating to your previous purchases and the way we use your information has not greatly changed.

Marketing to people who are not existing customers is only carried out with explicit, evidenced consent obtained via opt in sign up forms.

Data Retention Policy

Customer Data

Customer data is required to be retain for taxation purposes by HMRC for a period of 6 years plus the current year.

Product guarantees last for periods ranging from 1 year to 10 years depends on the products.

Product safety recalls may be required many years after the purchase transaction.

After weighing these risks against the requirements of GDPR we have agreed upon a policy of retaining customer data for a period of 6 years plus the current year.

At the end of each year personal customer data older than this will be over-written and anonymized.

Prospect Data

Prospect data represents consent-based sign-ups to receive e-mail marketing.

After considering the requirements of GDPR we have agreed upon a policy of retaining prospect data during the period that they continue to interact with our e-mail marketing.

At the end of each month personal prospect data for those who have not opened our marketing e-mails in the previous 6 months will be deleted.

How does www.wiseguysdiy.co.uk protect customer information?

When you place orders, we use a secure server. The secure server software (SSL) encrypts all information you input before it is sent to us. Furthermore, as required by the UK Data Protection Acts of 1984 and 1998, we follow strict security procedures in the storage and disclosure of information which you have given us, to prevent unauthorized access.

Will www.wiseguysdiy.co.uk disclose the information it collects to outside parties?

We will never divulge any of your personal details, by which we mean your name and address or email address, to any third party for them to market un-related products or services to you. We may use your details to advise you of money saving offers, or major changes at www.plumbworld.co.uk. We may subcontract a third party to mail offers to you from ourselves but they will also be bound not to divulge your personal information to third parties.

Third party cookies may be used to track behavior on our site by third parties. These cookies do not contain any personal details.

Right to be forgotten

In Accordance with the GDPR, you have the right to be forgotten. If you wish to exercise this right please send your request to sales@ wiseguysdiy.co.uk, please full name and address details to facilitate identification within our records. Please note, the right to be forgotten is subject to certain liumitations for example you do not have a right to be forgotten if there are outstanding debts owed or legal actions ongoing. If you exercise your right to be forgotten, it may prevent you being able to make a product defect claim or other activities that require evidence of prior purchases.